Cafe Xpress

Brand Identity, Menu and Coffee Cup Design

Cafe Xpress is an existing cafe that wanted to refine its current brand identity from tacky to stylish. The concept was to make an identity that reflected the understated elegance of NYC fashion from the 50’s and 60’s.

Menu: flat size 200mm w x 210mm h, finished size 100mm w, 210mm h, 2 PMS / 2 sides, 250gsm uncoated artboard, finishing diecut, scored in 1 position Cup Wrap: 2 PMS / 1 side, heat resistant 250gsm card, diecut and supplied flat

Menu: flat size 200mm w x 210mm h, finished size 100mm w, 210mm h, 2 PMS / 2 sides, 250gsm uncoated artboard, finishing diecut, scored in 1 position
Cup Wrap: 2 PMS / 1 side, heat resistant 250gsm card, diecut and supplied flat

cafe-xpress-coffee-women-illustration.jpg
This is the original pen and ink artwork I created and used in the menu design.

This is the original pen and ink artwork I created and used in the menu design.